There are 3 different difficulty levels for total noobs to people who already know how to solder a little.
The Rocketbadge itself features an 8x8 matrix and it programmed via SOUND directly formt he blinkenrocket.com website.
No app, no programmer, nothing to install.
It features some THT and SMD parts and is 100% OPEN SOURCE.
Everything from the schematic to the firmware, the website, the protocol definitions .. EVERYTHING.
If you want to check it out, muzy and overflo also had a talk about the kit at 34C3